Independent winery digital marketing consultant
Digital strategy & marketing for wineries.
Better decisions across ecommerce, DTC, growth and marketing technology, grounded in how the wine business actually works.
01 / Point of view
Wine doesn’t need more digital marketing. It needs better digital decisions.
The opportunity is rarely another channel.
It is knowing what to prioritize, where the customer creates value, where growth actually comes from, and what technology should make possible.
That’s the work.
02 / Expertise
Four questions worth answering well.
Senior guidance where wine, customer experience, commerce, media and technology meet. The work is scoped around the decision, not an agency menu.
01 /
Digital strategy
What should we do?
Priorities, roadmaps, measurement and investment decisions grounded in what the business actually needs.
02 /
Ecommerce + DTC
How and where does the customer create value?
Customer economics, conversion, club, lifecycle and digital commerce across winery-owned and retail channels.
03 /
Paid media + growth
Where does growth actually come from?
Media strategy that distinguishes demand creation from demand capture and connects investment to customer value.
04 /
AI + marketing technology
What should technology make possible?
Platforms, data, AI, integration and adoption built around capabilities rather than software.
03 / Experience
Wine is the work I know best.
I’ve spent more than a decade working across the customer, commerce and technology sides of the wine business, with direct responsibility for revenue, media investment, CRM and digital transformation.
The work has ranged from growing winery ecommerce businesses to building customer platforms and advising wine brands on where digital investment can create the most leverage.
2.5xEcommerce growth from $2.6M to $6.5M across a seven-brand wine portfolio.
+51%Ecommerce revenue growth over two years at J Vineyards & Winery, with direct responsibility for the ecommerce revenue number.
120K+CRM audience across a multi-brand customer base.
04 / Current thinking
Notes on the business behind digital.
Independent analysis of wine, commerce, marketing and technology. Written from the work, not around it.
Selling Through Inventory Without Selling Out the Brand
How wineries can create demand and move inventory without making discounting the strategy.
Is Your Winery Invisible to AI Search? What to Do About It
What changing search behavior means for winery content, structured information and digital visibility.
Instacart for Wineries: The Wholesale Growth Channel Hiding in Plain Sight
What retail media can tell wineries about demand, attribution and the digital path to purchase.
05 / About Brendan McVeigh
I build the foundations that make digital work.
Good digital work depends on how the pieces connect. I help bring together the right people, processes and tools across websites, ecommerce, advertising and email.
My experience spans winery ecommerce and digital marketing, global marketing technology and independent consulting. I connect strategy with execution, paying attention to the systems, handoffs and details that make the work hold together.
Digital Marketing Wine is a small, independent practice by design. I work directly with a limited number of clients and stay close to the decisions and the work.
06 / Start a conversation
Have a digital decision worth thinking through?
If the question sits somewhere between wine, ecommerce, growth and technology, let’s talk.